RD LAB
Research, Intelligence & Experimentation Lab
Research, Intelligence & Experimentation Lab
RD Lab turns platform experimentation, behavioral data, and campaign evidence into proprietary models for governing digital growth.
Proprietary Solutions and Measurement Studies.
Brandformance Application Models.
These are not fixed media formulas. They are adaptive planning models that help determine the appropriate balance between brand building, consideration, and performance according to each business challenge.
Illustrative allocation. The actual mix is determined by brand maturity, demand conditions, purchase cycle, available data, business capacity, and optimization horizon.
Five featured capabilities from a portfolio of 12+ differentiated solutions.
A location intelligence solution that measures visits to defined physical locations following digital advertising exposure. It helps evaluate the relationship between media activation and real-world consumer behavior.
PARTNERSHIP · ETRADEMENT
AI Intelligence & Automation
We combine market intelligence, data from multiple sources, and AI agent orchestration to create custom products that turn data into business opportunities.
Advertising and marketing strategist with more than 25 years of experience at the intersection of media, technology, and digital growth across Latin America.
Founder of República Digital and an active entrepreneur within the AdTech ecosystem.
Speaker on digital media, programmatic advertising, and algorithmic governance.
Digital marketing and advertising specialist with more than 12 years of experience leading multi-channel campaigns across 12+ countries and more than 10 industry sectors. Lecturer and speaker for organizations including NextU and the Colombian-Spanish Chamber of Commerce.
Digital strategist experienced in audience segmentation, content planning, media architecture, and cross-platform campaign management.
Digital analyst specializing in campaign measurement, consumer behavior, performance diagnostics, and data-driven optimization across paid media platforms.
Digital operations specialist responsible for structuring campaign reports, validating client deliverables, and supporting the translation of platform data into actionable insights.
Public Accountant with extensive experience in financial management, administration, compliance, and operational control for companies in the advertising and digital media sector.
Supports day-to-day financial operations, collections, payroll reconciliation, and client and supplier administration.
Leads the external accounting operation, supporting financial reporting, tax compliance, and accounting controls.
